Shows Business Professionals How to Use 1-2-3 to Help Solve a Variety of Problems. Includes Over 30 Spreadsheets Covering Forecasting, Estimating Market Potential, Pricing, Promotion, a RetailingDemographic variations alone are often sufficient as a basis for market and sales planning. For some ... This section presents demographic data suitable for estimating marketing potential and constructing buying power indices. Data isanbsp;...
|Title||:||Lotus 1-2-3 for marketing and sales|
|Author||:||Michael V. Laric, Ronald Stiff|
|Publisher||:||Prentice Hall - 1984-01-01|