This text presents a compilation of Joe Culligan's back-to-basics books on management, marketing, selling, strategic and operational planning, publicity and communications. It aims to provide a useful reference for all managers.Matthew J. Culligan. technical, they must depend on an engineer or scientist for a clear ... In the writing of technical manuals, the requirement of clarity is just as important as that of unambiguity. Their purpose is to tell other people how to use aanbsp;...
|Author||:||Matthew J. Culligan|
|Publisher||:||Prentice Hall Direct - 1993|