Managerial Economics: A Problem-Solving Approach

Managerial Economics: A Problem-Solving Approach

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Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCanna€™s MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This editiona€™s succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization. Instructors remark, The Froeb/McCann textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, consider Nissana#39;s 2008 redesign of its Titan pickup truck. The Titan had only two years left on its eight-year product life cycle and Nissan had to decide whether to redesign it. Complicating the decision was a weakening demandanbsp;...

Title:Managerial Economics: A Problem-Solving Approach
Author:Luke Froeb, Brian McCann
Publisher:Cengage Learning - 2009-09-11


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