Marketing 2014

Marketing 2014

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Perfect for students of all backgrounds and interest levels, Pride and Ferrella€™s MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills theya€™ll need to succeed in todaya€™s competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Ca€œHitting the e-books, a€ Inc., September 2011, 36; Leon Kaye, a€œWill iPads Kindle a Massive Carbon Footprint, a€ April 13, ... for Social Media at Work, a€ Cisco blo g, November 16, 2011, /anbsp;...

Title:Marketing 2014
Author:William Pride, Ferrell
Publisher:Cengage Learning - 2013-01-10


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