Marketing 98/99

Marketing 98/99

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... 209 Ailing Outgoers, 117-118, 119 Air Products and Chemicals, 141 Airborne Express, 141 airline industry: customer satisfaction ... marketing to, 104, 111, 112, 113, 114 banking industry, 35, 48, 119 Barnes St Noble, 179, 182 Barzun, Jacques, 37, ... services, 33 Chevron, 169 Chiat/Day, 137 children, targeting of, in advertising, 81-85 Childrena#39;s Orchard, 33 Chips ... 155 Corning Class Works, 37 creative destruction, 41-42 credit card companies, frequent user programs and, 47, 50, anbsp;...


Title:Marketing 98/99
Author:John E. Richardson
Publisher:McGraw-Hill/Dushkin - 1998
ISBN-13:

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