Service Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ... A Sony DVD player, a Ford Taurus, a Costa Rican vacation, a CaffAc Mocha at Starbucks, Fidelity online investment ... Examples are banking, hotel, airline, retail, tax preparation, and home repair services.
|Title||:||Marketing : an Introduction|
|Author||:||Pearson Education Canada|
|Publisher||:||Pearson Prentice Hall - 2007|