Marketing : an Introduction

Marketing : an Introduction

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Service Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ... A Sony DVD player, a Ford Taurus, a Costa Rican vacation, a CaffAc Mocha at Starbucks, Fidelity online investment ... Examples are banking, hotel, airline, retail, tax preparation, and home repair services.

Title:Marketing : an Introduction
Author:Pearson Education Canada
Publisher:Pearson Prentice Hall - 2007


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