MARKETING EXPRESS 2/e is a new condensed version of Pride/Ferrell's FOUNDATIONS OF MARKETING, 4/e. MARKETING EXPRESS does not include the cases and end-of-book appendices included in FOUNDATIONS, and thus offers greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS includes solid, traditional coverage of marketing fundamentals -- product, price, distribution, and promotion -- as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today's students. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Uniforms help to make the service experience more tangible, and they serve as physical evidence to signal quality, create consistency, and send cues to ... Lawn care, air-conditioning and heating repair, and carpet cleaning are examples.
|Author||:||William Pride, O. C. Ferrell|
|Publisher||:||Cengage Learning - 2010-01-01|