Marketing Law

Marketing Law

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Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.... has copyright in the result procured by the running of that program.32 The set of instructions embodied in a computer program must be designed to ... the program to attract copyright protection for the purposes of the Act: Data Access Corporation v Powerflex Services Pty Ltd.aquot; 1.3.3 Dramatic works ... 36 [1974] 2 WLR 700.

Title:Marketing Law
Author:Peter Gillies, Niloufer Selvadurai
Publisher:Federation Press - 2008-01-01


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