Marketing Management, 1E

Marketing Management, 1E

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Marketing Is A Way Of Doing Business. It Is All Pervasive, A Part Of Everyone S Job Description. Marketing Is An Expression Of A Company S Character, And Is A Responsibility That Necessarily Belongs To The Whole Company And Everyone In It.Maruti 800 Value based pricing: Capitalizing on price sensitivity focus is on minimizing the cost of the particular transaction. ... The M800 is simply the most affordable car that offers reliability, good resale value and low maintenance costs .

Title:Marketing Management, 1E
Author:A. Kumar
Publisher:Vikas Publishing House Pvt Ltd - 2009-11-01


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