Marketing Plans

Marketing Plans

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In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.In this text, the process of marketing planning - from initial assessment of a companya#39;s business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.


Title:Marketing Plans
Author:Malcolm McDonald
Publisher:Butterworth-Heinemann - 2007
ISBN-13:

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