Marketing Research-Text & Cases 2E

Marketing Research-Text & Cases 2E

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1 ) What influences your customera#39;s decision to purchase a BPL Colour TV? ... Appearance/Aesthetics Price Brand name Reliability Performance After sales service 2) Which size of BPL CTV do the customers purchase the most ... Onida a–i Videocon a–i LG a–i Philips a–i Samsung a–i Akai a–i Aiwa a–i Thompson a–i Sony Why?

Title:Marketing Research-Text & Cases 2E
Author:Rajendra Nargundkar
Publisher:Tata McGraw-Hill Education - 2003-06-01


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