Marketing the Moon

Marketing the Moon

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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.The majority of NASAa#39;s featured speakers, a total oftwenty-five during the entire program, were chosen from its ... a NASA contract by Industrial Displays, Inc.11 Pulled by a GMC truck cab, it measured fifty-eight feet long, fourteen feet wide, andanbsp;...

Title:Marketing the Moon
Author:David Meerman Scott, Richard Jurek, Eugene A Cernan
Publisher:MIT Press - 2014-02-28


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