Marketing to the Social Web

Marketing to the Social Web

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Some unhappy RX-8 owners took the dealersa#39; private webcast comments as evidence that Mazda and the dealers were ... get the official word, a member of the RX-8 Club site posts a copy of a letter telling dealers about the extended warranty.

Title:Marketing to the Social Web
Author:Larry Weber
Publisher:John Wiley & Sons - 2009-03-27


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