Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.Jorma Ollila has led Nokia, the Finnish telecommunications group, to be the premier balanced growth company in Europe. ... Nokia from a faltering hodgepodge of a conglomerate to a very focussed mobile phone producer, doubling revenues in that period. ... Develop leader/teachers at all levels of the organization so that the aquot;genetic codeaquot; drives the growth trajectory. ... Used properly, such techniques unlock the creativity and drive of staff and can help ward off classic traps that haveanbsp;...
|Publisher||:||Pearson Education - 2000|