This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.How many companies are providing an alternative source of supply to customers ? ... To take an example, the level of service offered is less likely to have an effect on sales if, in fact, the company is the sole supplier of ... ideally, the customer would like to have the best of everything a for example, 100 per cent availability from stock, 24-hour delivery, ... a Volvo estate and perhaps at the price of a Nissan!
|Author||:||Malcolm McDonald, Ailsa Kolsaker|
|Publisher||:||Palgrave Macmillan - 2013-12-11|