Media Programming: Strategies and Practices

Media Programming: Strategies and Practices

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Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Wired. Magazine compared the cost of the internet television with traditional TV ( by which they meant signals ... and Apple TV or Amazon Video on demand ($229 for the Apple box, $1.99 per-show for average definition programs; for hi def ... Many reality shows cana#39;t be syndicated, cana#39;t be rerun on the air, cana#39;t be sold overseas or online, and have no value as DVDs. ... Editorial review has deemed that any suppressed content does not materially affect the overall learning experience.

Title:Media Programming: Strategies and Practices
Author:Susan Eastman, Douglas Ferguson
Publisher:Cengage Learning - 2012-03-09


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