Media Studies: The Basics

Media Studies: The Basics

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There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.To illustrate this, Nick Potamitis (in McDougall and Potamitis 2010) uses building toys from the 1960s with his media students to get them into ... the walls of the buildings and so is unlike either Lego or Meccano building systems with which they may have more experience. Second, students have insufficient initial information to complete the task, as they are given no written instructions or diagrams to helpanbsp;...

Title:Media Studies: The Basics
Author:Julian McDougall
Publisher:Routledge - 2012-05-31


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