Meeting Customer Needs

Meeting Customer Needs

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This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning. A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.The approach and care of the people delivering the goods, their manner, appearance, and their trustworthiness and ... In such an example everyone loses as customer service staff learn to hate their job, delivery staff feel undervalued and theanbsp;...

Title:Meeting Customer Needs
Author:Ian Smith
Publisher:Routledge - 2012-07-26


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