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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.With just a few strokes, Starbucks was ready to launch another powerful catalyst to use our scale for good. ... Independent coffee shops covet their manual espresso machines, but for a company with Starbucksa#39; high traffic flow, superiorly anbsp;...

Author:Howard Schultz, Joanne Gordon
Publisher:Rodale - 2012-03-27


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