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After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company qthe second largest boutique hotelier in the worldq overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.Robb believes that the peak of their Customer Pyramid is being a€œa place to help you become what you want to be, a€ which is very Maslovian. ... or to a division of a larger company: The GeekSquad offersan alternativewayoflookingatthis Customer Pyramid. The pyramid youa#39;ll see next has defined the company since long before Best Buy purchased the Geek Squad. Now this mobile tech team numbers twelvethousand employees, and theya#39;ve become a pivotal part of the Best Buy valueanbsp;...

Author:Chip Conley
Publisher:John Wiley & Sons - 2007-09-21


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