Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility

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PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture politics, mass media, advertising, and the Internet as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what theya€™ve learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the booka€™s central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in todaya€™s 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... they deem fundamental to the healthy functioning of our political system and, thus, values that can guide ethical scrutiny of persuasion therein. ... On yet another campus, a white male freshman was charged under the schoola#39;s speech code with racial harassment for calling five black ... Anti-Defamation League Web site (www.adl. org) May not be copied, scanned, or duplicated, in whole or in part.

Title:Persuasion: Reception and Responsibility
Author:Charles Larson
Publisher:Cengage Learning - 2009-02-24


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