Persuasive communication

Persuasive communication

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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.Some theorists of attribution processes52 argue that persuasion depends, in part, on the receivera#39;s analysis of why a ... estimate the objective validity of the arguments, evidence, and conclusions of Nadera#39;s speech, they can discount it. ... On the table was a large sign that listed 12 reasons why you should be against animal research, and as you walk by, the attractive person asks if youa#39;d sign the petition.

Title:Persuasive communication
Author:Erwin Paul Bettinghaus, Michael J. Cody
Publisher:Holt Rinehart & Winston - 1987-05


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