Pricing and Revenue Optimization

Pricing and Revenue Optimization

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Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.... Representative model Rate Economy Hyundai Accent $53.99 Compact Ford Focus 55.99 Mid-size Mazda 626 60.99 Standard ... The spread in daily rates is driven almost entirely by Hertza#39;s desire to segment its market and charge different prices to different segments. For service companies like Hertz, creation of a product line has an important side benefita€”it creates opportunities forupgrading. ... For passenger airlines, customers who have the flexibility to book earlier can pay less.

Title:Pricing and Revenue Optimization
Author:Robert Phillips
Publisher:Stanford University Press - 2005-08-05


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