Principles of Retailing

Principles of Retailing

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.To understand the relationship between the retailer and the consumer, in terms of the distribution of goods. ... Retailers provide a collection of service benefits to their customers such as being located in convenient places, editing productanbsp;...

Title:Principles of Retailing
Author:Mohammed Rafiq
Publisher:Palgrave Macmillan - 2014-05-22


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