Product and Brand Management

Product and Brand Management

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Brand positioning can be seen in the following graph: High Quality Low Maruti Esteem Maruti 800 Honda City Mercedes Low PRlCE High Figure 7.3: Positioning Plan Such product positioning is planned when new products are launched. ... Benefit Market Segmentation: Customers seek to solve some of their problems or derive some benefits out of the products they buy and the seller should know theanbsp;...


Title:Product and Brand Management
Author:U.C. Mathur
Publisher:Excel Books India - 2009-01-01
ISBN-13:

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