Product Juggernauts

Product Juggernauts

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Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation1 aquot;Walkmanaquot; Sony 1979 Usage Yes Mini headphones Sony 1979 Usage Yes AM /FM stereo radio Sony 1980 Usage Yes Stereo recording Sony/Aiwa 1980-61 Usage Yes FM tuner cassette Toshiba 1980-81 Usage a€” Autoreverse KLH SOLOanbsp;...

Title:Product Juggernauts
Author:Jean Philippe Deschamps, P. Ranganath Nayak
Publisher:Harvard Business Press - 1995


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