This volume offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales. The author shows how these planned events can have a dramatic impact on consumer behavior if they are developed and executed carefully, describes the various types of promotional feats and how to implement them, and includes numerous examples of successful consumer-based activities.We once traded an X-2, which normally sells for $2525, for a used Citroen automobile. Like ATaamp;T, we offer our customers service. We give every buyer a fifteen-page ownera#39;s manual, a ninety-page aquot;Eric Scares Kayaking Articles Reprints, aquot; a signed copy ... combined with our commitment to service and our zeal for the limelight, will keep us swimming in profits in the years ... By the way, if you want more information on Tsunami Products, write me at P.O. Box 339, Moss Beach, CA 94038.
|Author||:||Eric J. Soares|
|Publisher||:||Greenwood Publishing Group - 1991-01-01|