Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, Target chief marketing officer Jeff Jones, and several other key players in both companies. Bricks and mortar retailing is not dead, and Best Buy shows others how to capitalize on their own physical spaces. Lee shows how showrooming is an asset rather than a liability, how physical space and online space are complementary, and how others can learn from Best Buy's innovations including the Geek Squad, stores within stores, and creating non-traditional partnerships. In a readable narrative format, journalist Thomas Lee explores how the world's largest consumer electronics retailer is redefining what it truly means to be a qBest Buyq in the age of online retailing.The real Geek Squad agents had also come to embrace their professional personas. aI had no idea what ... Ia#39;ve already set up the customer with the expectation that these guys are a little oddathata#39;s why they are good; thata#39;s why you want to use them. ... Yes, everyone recognized the uniforms and the cars, but Geek Squad agents were relegated to home visits or tech-support desks near the rear of stores.
|Publisher||:||Palgrave Macmillan - 2014-12-09|