Retailing principles

Retailing principles

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This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on retailing.Often part of a good-better-best approach. primary data Information compiled to address specific research issues. ... that encompasses 50 to 80 percent of a storea#39;s potential customers; also referred to as the primary service area. prime rateanbsp;...

Title:Retailing principles
Author:Lynda Gamans Poloian, Dorothy S. Rogers
Publisher:Fairchild Books - 2003-01-01


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