Retailing, principles & practices

Retailing, principles & practices

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In a study of credit card usage, researchers found that lower classes (1) used their credit cards for installment ... Credit-granting stores more easily build repeat business since credit customers tend to be more loyal than cash customers.

Title:Retailing, principles & practices
Author:Dale M. Lewison, M. Wayne DeLozier
Publisher:Merrill Publishing Company - 1982-01-01


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