Services Management

Services Management

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After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively in this book. Concepts and frameworks are followed by case studies and examples.Levi-Strauss, C. 222 licensing 415 Lidl 457 lifetime value 62-5 line process 261 location 322-32 factors influencing 324-26 ... 64 MCI Communications 183, 419, 434 Mead, Margaret 437 Mehrabian, A. 337 Mercedes-Benz 43 Merrill Lynch 345 anbsp;...


Title:Services Management
Author:Bart van Looy, Paul Gemmel, Roland Dierdonck
Publisher:Pearson Education - 2003
ISBN-13:

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