For too long, the SME segment has been underserved, with companies doing little to cater to the needs of this extremely important and valuable group of customers. Some companies have begun to take heed, launching loyalty programs customized for this segment across numerous different sectorsabAmerican Express Business Gold Rewards Card: In Canada, American Express offers a card designed specifically with SMEs in mind, giving not just points to ... This can be done through the dedication of a customer service representative via the loyalty program, or, through the offering of surprise benefits to the SMEs (i.e. on relationship anniversarya#39;s a surprise gift basket can be sent to the SME).
|Title||:||Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment|
|Author||:||Forte Consultancy Group|
|Publisher||:||Forte Consultancy -|