Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fansaor your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining qsocial media, q qsocial networking, q and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver qamplifications, q and combating the qwhat now?q factor.10 When Facebooka#39;s Beacon feature reported our purchases on Zappos or Overstock, our rentals on Blockbuster, ticket ... When ainstant personalizationa on Yelp and Pandora started broadcasting our music tastes or our restaurant reviews to ... Why should I fish for my credit card before buying from my favorite Web sites?
|Title||:||Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More|
|Publisher||:||ABC-CLIO - 2011-02-02|