Strategic Management: Competitiveness and Globalization, Cases

Strategic Management: Competitiveness and Globalization, Cases

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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES Eighth Edition, is a comprehensive Strategic Management case text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Its film Shrek 2 would set a box office record for an animated film, exceeding Finding Nemoa#39;s domestic receipts on just its twenty-fifth day of release. ... included sports, such as ESPN and The Golf Channel, childrena#39;s content such as the Disney channel, Disneya#39;s studio entertainment library, ... The board rebuked Comcasta#39;s offer for the company, stating it was not in the best interest of Disney shareholders.

Title:Strategic Management: Competitiveness and Globalization, Cases
Author:Michael Hitt, R. Duane Ireland, Robert Hoskisson
Publisher:Cengage Learning - 2008-01-22


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