Strategic product creation

Strategic product creation

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Features case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., IBM, and others. This work covers both short-and long-term strategies, coupled with suggestions for advanced technology.This work features case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., IBM, and others. It covers both short-and long-term strategies, coupled with suggestions for advanced technology.For example, the Chevrolet Malibu, the Pontiac G6, the Saab 9-3 and the Opel Vectra all share the same midsize, front- ... Although these models build on a common chassis and suspension design, each offers a feature bundle and price pointanbsp;...


Title:Strategic product creation
Author:Ronald L. Kerber, Timothy M. Laseter, Max Russell
Publisher:McGraw-Hill Companies - 2007-01-02
ISBN-13:

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