Strategic Thinking

Strategic Thinking

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There are many strategy books available in the marketplace for todaya€™s student or business professional; most of them view strategy from the 10, 000 foot level, while Strategic Thinking looks at this important business topic through a different lens. Written from the perspective of a manager, this book builds on theories of managerial and organizational cognition that have had a powerful influence on many business fields over the last two decades. As other books on business policy and strategy cover a broad range of topics, models, frameworks, and theories, the unique feature of this book is that it covers all this, but also focuses on how managers of business firms understand their business environments, assess and marshal their firmsa€™ resources, and strive for advantage in the competitive marketplace. It examines the economic, structural, and managerial explanations for firm performance. Offering professors and business people who are intrigued by the ideas introduced in Peter Sengea€™s books ways to apply those ideas and principles in the classroom and in the companies in which they work, the book puts managers front and center.that several years ago, General Motors decided to discontinue the brand rather than continue to expend resources to revive it. And ... had also concluded that its Pontiac brand had lost so much equity that the Pontiac brand was also discontinued along with Saturn. ... and they have had aggressive goals for improving profit margins by further reducing the companya#39;s operating costs.41 The fashion chain, anbsp;...

Title:Strategic Thinking
Author:Irene M. Duhaime,, Larry Stimpert,, Julie Julie Chesley, Julie Chesley,
Publisher:Routledge - 2012-03-22


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