Street-smart Advertising

Street-smart Advertising

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Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising qcreativesq keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.This was topped off with historic public and governmental contributions, resulting in an additional NZ$2 million earmarked for the expansion and improvement of one neonatal intensive care unit.6 Lexus LS430 Situation In 2001, the audienceanbsp;...

Title:Street-smart Advertising
Author:Margo Berman
Publisher:Rowman & Littlefield - 2007


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