The cover of a booklet designed by Yukon graphic designer Dianne Villeseche of Green Apple Graphics, Whitehorse. Targeting ... Rick Etkin of Photographs Ltd. in Vancouver, B.C., has also been successful using a traditional approach. aquot;I always pay ... Pro bono work also lets clients know that you are a good corporate citizen, an important factor in the 90s. ... After all, word-of-mouth still works the best.aquot; MORE ... Innovative selling gave them a competitive edge that turned into sales.