Study guide to accompany marketing

Study guide to accompany marketing

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The Boston Consulting Group (BCG) matrix plots the market share and the rate of market growth of the firma#39;s strategic ... When McDonalda#39;s entered the fast food market with the McLean Deluxe, a low-fat burger, it was following a productanbsp;...


Title:Study guide to accompany marketing
Author:Courtland L. Bovée, John V. Thill
Publisher: - 1992-02-01
ISBN-13:

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