Success Leaves Clues

Success Leaves Clues

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Business experts Stanton and George advocate a systematic approach and offer steps for assessing a product, defining its marketplace, sizing up the competition and structuring a campaign. Ninth in Merritt's qTaking Controlq series.Nordstroma#39;s policy manual is revered for its single directive: Use your best judgment. ... Another example of a successful company that listens to its customers is Whirlpool. ... For example, people said they wanted clean refrigerators. Whirlpoolanbsp;...

Title:Success Leaves Clues
Author:John Stanton, Richard George
Publisher:Silver Lake Publishing - 1999


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