Business experts Stanton and George advocate a systematic approach and offer steps for assessing a product, defining its marketplace, sizing up the competition and structuring a campaign. Ninth in Merritt's qTaking Controlq series.Nordstroma#39;s policy manual is revered for its single directive: Use your best judgment. ... Another example of a successful company that listens to its customers is Whirlpool. ... For example, people said they wanted clean refrigerators. Whirlpoolanbsp;...
|Title||:||Success Leaves Clues|
|Author||:||John Stanton, Richard George|
|Publisher||:||Silver Lake Publishing - 1999|