The Business Approach to Training

The Business Approach to Training

4.11 - 1251 ratings - Source

This book explains the main ideas governing finance, strategy and marketing. By relating concepts like business planning, cash flow, breakeven analysis, pay back, SWOT analysis and the marketing mix to the training process it removes some of the mystery that surrounds them.At the same time trainers are themselves having to operate in a businesslike way: to recover their costs, to market their services proactively and so on. This book explains the main ideas governing finance, strategy and marketing.


Title:The Business Approach to Training
Author:Teresa Williams, Adrian Green
Publisher:Gower Publishing, Ltd. - 1997
ISBN-13:

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