The Business of Media Distribution

The Business of Media Distribution

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qThe Business of Media Distribution, Second Edition BCC: qEndorsementsq Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition: Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (, which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty marketsq--Monetizing Film, TV and Video Content in an Online World Jeff Ulin ... By Christmas 2011, Vudu included its VOD service into gaming systems (Xbox 360 and PlayStation 3) and tablets, placing it ... in its retail outlets, leveraging in-store traffic over Black Friday.96 GameStop, the leading independent games retail chain, hadanbsp;...

Title:The Business of Media Distribution
Author:Jeff Ulin
Publisher:CRC Press - 2013-10-15


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