A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholdersafrom customers and employees to suppliers, partners, and citizens at largeaas co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop qwin more-win moreq strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of qbusiness as usual.qBrothera#39;s first step was to design embroidery sewing machines suitable for this dealer channel. These machines were priced from $1, 000 to $2, 000, with higher- end computerized models such as the Innov-is 4000D going for as much asanbsp;...
|Title||:||The Co-Creation Paradigm|
|Author||:||Venkat Ramaswamy, Kerimcan Ozcan|
|Publisher||:||Stanford University Press - 2014-04-09|