The Edge: 50 Tips from Brands that Lead

The Edge: 50 Tips from Brands that Lead

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Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.


Title:The Edge: 50 Tips from Brands that Lead
Author:Allen P. Adamson, Steve Forbes
Publisher:Macmillan - 2013-01-08
ISBN-13:

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