The Future Consumer

The Future Consumer

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Presents a marketing method that focuses on a customer's personalized needs rather than the mass market by combining global and localized marketing techniquesYou dona#39;t even tune in for those because NABC (the last North American network ) downloads urgent news to your multimedia tele-computer. When that ... In those days, teenagers dialed a 900-number and a three-digit code to select their favorite music videos. Today ... Applea#39;s interactive EZ-TV had large on-screen icons controlled via remote control. ... Zing, an ITV venture of TCI-Comcast-Turner , let viewers play along with game shows and sporting events and participate in polls.

Title:The Future Consumer
Author:Frank Feather
Publisher:Warwick Pub - 1997


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