The General Mills/Parker Brothers Merger

The General Mills/Parker Brothers Merger

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Journalist Wojahn takes a critical look at the 1968 merger of food giant General Mills and game industry leader Parker Brothers. Drawing upon over 100 hours of interviews with persons involved in the merger, she traces the events that led up to the divestment and restructuring of Parker Brothers in... 1978, Kenner Parker found its white knight in the form of Tonka Corporation, a Minnesota-based maker of toy trucks and other playthings. Despite being but half Kenner Parkera#39;s size, Tonka made the acquisition at a purchase price of $51 per share. ... With a solid push from the new parent corporation, Kenner Parkera#39;s corporate staff bailed out in golden parachutes worth more than $1 million apiece . ... And, once again, the survival of a grand old games-making tradition was in doubt.


Title:The General Mills/Parker Brothers Merger
Author:Ellen Wojahn
Publisher:Beard Books - 2003-02-01
ISBN-13:

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