The Handbook of Customer Satisfaction and Loyalty Measurement

The Handbook of Customer Satisfaction and Loyalty Measurement

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The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.


Title:The Handbook of Customer Satisfaction and Loyalty Measurement
Author:Nigel Hill, Jim Alexander
Publisher:Gower Publishing, Ltd. - 2006-01-01
ISBN-13:

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