The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

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The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. qThe Handbook of Technology Managementq fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitionersAn empirical study of service differentiation for weapon system service parts. ... Harvard Business Review (March/April): 105a€“116. ... Telephone call centers: Tutorial, review, and research prospects. ... Controlling customer logistics service.


Title:The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management
Author:Hossein Bidgoli
Publisher:John Wiley & Sons - 2010-01-12
ISBN-13:

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