The Management of Technology and Innovation: A Strategic Approach

The Management of Technology and Innovation: A Strategic Approach

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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organizationa€™s overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organizationa€™s overall success.


Title:The Management of Technology and Innovation: A Strategic Approach
Author:Margaret White, Garry Bruton
Publisher:Cengage Learning - 2010-08-03
ISBN-13:

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