The Manager's Guide to Strategy

The Manager's Guide to Strategy

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Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little qbrushing upq now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.Boomersa€”The Biggest Trend The post-World War II a€œbaby booma€ has been the biggest trend factor in the U.S. economy since the ... The other agency is run by an owner who is very extravagant, drives a Lexus, and eats at the club every lunch.

Title:The Manager's Guide to Strategy
Author:Roger Formisano
Publisher:McGraw Hill Professional - 2003-09-22


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